Analytics Free tier (up to 35 daily sessions), paid plans from $39/mo
Hotjar
Behavioral analytics tool with heatmaps, session recordings, and feedback polls to understand user behavior.
Overview
Hotjar is essential for visualizing how users interact with your ecommerce site. Heatmaps show clicks and scrolls, session recordings reveal real user behavior, and feedback polls capture intent. The free tier is sufficient for small to medium traffic.