PPC & Competitive Analysis Free tier with limited features; paid plans start at $119.95/mo
Semrush
All-in-one marketing toolkit for SEO, PPC, content, and competitive research. Its Advertising Research tool provides competitor ad copies and keyword data.
Overview
Semrush is a comprehensive digital marketing platform widely used for competitive analysis. Its Advertising Research module allows you to view competitor ad copies, ad history, and keywords. The tool is essential for PPC specialists looking to benchmark and improve their campaigns.